Three-quarters of women now wear perfume and more than two-thirds of men use cologne, showing a significant increase from 2002, according to “Customer Focus 2003: fragrance study,” by Vertis, Baltimore, MD.“When it comes to fragrance usage the new survey shows a year-to-year increase of 14% among women and 9% for men,” said Therese Mulvey, vice president marketing research. “The popularity of wearing a scent waned in 2002, an indication of the general economic and e...